In 2017, Michelle Poonawalla was approached by The Elephant Parade India project, spearheaded by the Elephant Family - a charity supported by global leaders including His Royal Highness The Prince of Wales and The Duchess of Cornwall, to join India’s leading artists and designers to create a unique, life-sized elephant which would travel across India and the UK. The objective behind this unique, cross-continental public exhibition was a special one - to raise awareness and funds to create safe corridors for the endangered Asian Elephant. In the company of 101 of India’s finest creative minds, Poonawalla presented her very own bespoke elephant - Monsoon Magic, which was inspired by the uniquely Indian season that forms the lifeline for farmers across India. The strong graphics used for this artwork, particularly the bold black lines that criss-crossed across the elephant, referenced Poonawalla’s signature painting style whilst the whimsical colours alluded to the element of fantasy that is characteristic of her oeuvre.
Monsoon Magic was unveiled at the British High Commission residence in the presence of His Royal Highness The Prince of Wales and The Duchess of Cornwall. The bespoke elephant then travelled to Mumbai and London, where it was on view at Grosvernor Square before going under the hammer at the prestigious Concours D'Elephant auction. The event was attended by British royalty, patrons of the charity and the biggest global names in art and culture.